LinkedIn is also a great tool for professional development. The positive side of LinkedIn is it concentrates your message to only transmit professional information. This allows people to easily populate information about a person strictly based on a professional level. This also allows people to fully showcase their experience and education without cluttering their feed with personal preferences and opinions. The downside to LinkedIn is its reach is not nearly as expansive. It also allows for very little personalization, which often times tells much more about a person than the work experience a which has accumulated.
A personal website is excellent for creating a very personalized portrait of whatever a person wants depicted about themselves. The author can personalize everything from writing style, lay out, colors, and section headings. An author can add as much or little as they see fit and can customize the website to their strengths. For example, a person can include a ‘video’ tab if they have compiled excellent video footage of their work. The cons to a personal website is that it is time consuming to set up, build, and maintain. Although many companies have created much easier to use templates, a well thought out website will always take a lot of time to develop. Lastly, your website has no natural web presence. Where Facebook and LinkedIn have a huge pool of users that will most likely stumble upon your page, your personal website has no such advantage. It will be on the author to create a following and market the site in a way that makes people want to visit it.
Thank you for reading.