LinkedIn is geared towards your professional life and allows you to see the most serious side of people you may only know in passing. Facebook is where you see what ice cream parlor a friend likes, what they thought about a movie, where they went on vacation as well as what certification they just completed for work or what their career direction is. LinkedIn is focused and singularly confined to ones professional life, while Facebook is broad and open for just about anything that happens in a person’s life. If I want to find a highly qualified coach to run a team in my program, the first place I look is LinkedIn. During the process of hiring the coach, I will certainly want to find out if their personal and social life reflects the mission of our program and for that, I search Facebook.
Ultimately though, I believe that Facebook is the tool with greater potential. When considering the sheer number of people on Facebook, searching for a qualified hiring is as simple as asking your trusted network for qualified referrals. Due to the fact that Facebook has over one billion active users as compared to LinkedIn’s 200 million users, it presents a better pool in which to find talent and opportunity.
It is important to note that I am a strong advocate for both platforms and feel that in order to create an effective web presence; a coach must be active in both.
Thank you for reading.